The smell was so amazing that I thought I'd wear it as a perfume. I decided to look into whether perfume companies use this to make perfumes and found out, YES, and it used in very high end perfumes. The taste is amazing and my son and I add it to almost every meat or soup we make. I'm telling all my friends about this company. Buying it in a grocery store isn't the same. Buying in the pods from you and grinding it myself makes all the difference in the world.