Privacy Policy


Thanks a bajillion for shopping at The Reluctant Trading Experiment. We take your privacy seriously. We’ve done our best to ensure the security and confidentiality of your transactions and communications with us. But we also want to make sure you understand how we do business so that there aren’t any surprises, cool?



When you make a purchase on, place an order on the phone with us, purchase from us in person, enter a contest, provide a product review or answer one of our surveys you might choose to give us basic information such as your name, mailing address, email address, zip code, phone number and credit card number.  If you contact us without placing an order, such as to ask a specific question about our products or policies, we may also keep record of similar personal information.

If you shop with us on our website, we usually collect more information such as your internet service provider’s address, your browser type and version, the name of the web page directing you and your clicks and activity on our site. We also take note of the purchases you have made in the past in order to better understand your unique customer preferences.



This info is used for several reasons. One, it helps us do our jobs better. If we can help show you stuff that you like better based on stuff that you liked in the past, that’s a better use of your time and ours, isn’t it?

The info also allows us to provide better customer service. It lets us send you an email to notify you of your order confirmation or a change to your order status. We can communicate new additions and special savings through email. Should a safety issue arise, if we have all of your relevant info, we can easily contact you to let you know if there are any issues.  If you are not interested in marketing emails, you may opt out at any time; however, emails regarding your order or safety will be sent to you even if you unsubscribe.

All customer information collected is securely stored as long as we continue to operate, unless otherwise prescribed by applicable legal requirements or as requested to be deleted by you (see below).  We might keep information from inactive users to comply with the law, fight fraud, collect any money owed, resolve spats, troubleshoot problems, assist with any investigation, and do anything else required by law.

There are several legal bases for us needing to collect your information.  First is consent, by you agreeing to provide such information in order to complete your purchase on our website.  We then keep such information securely stored for our legitimate interests in fulfilling your order and continued customer service.



If you make a purchase or sign up for our email list we will notify you of new product intros and news through our emails. If you prefer to stop receiving marketing stuff from The Reluctant Trading Experiment, it’s easy to shut it all off. To opt out of emails, you can unsubscribe directly from the email that was sent to you. Or just call us at 847.831.8825 or email us at

You may also request to have your account and personal information permanently deleted from our system, as long as it is no earlier than 180 days from a purchase or return.  Simply contact us via one of the contact methods above.



If you choose to make a purchase or sign up for our email list, you consent to your information being transferred and stored on servers in the United States. Such transfers will be completed in compliance with relevant data protection legislation, using EU-US and/or Swiss-US Privacy Shields.  We will use and protect your information in accordance with this Privacy Policy.

If you reside in the EU and wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority. Residents of the EU also have the right to view their personal information that we store securely; please use the one of the contact methods at the end of this section to make this request.  If any inaccuracies or incomplete information needs to be corrected, we will work with you to do so in a timely manner. Just as all customers, residents of the EU have the right to have their account and personal information deleted from our system, provided it is over 180 days since a purchase or return.



About SSL Certificates
: When you make a purchase online, either a solid key or a locked padlock icon will appear in the lower right of your browser window. This icon indicates that your transaction session is secured through Secure Sockets Layer (SSL).



When you make a purchase with us, your name and mailing address might be shared with other select companies whose products and services you might find useful. By helping to make these connections, we hope to introduce you to new products that are compatible with your interests and needs. We use discretion. If we feel a company isn’t of interest to us personally or isn’t of high quality standards, we will not participate in a sharing arrangement. Your email address and confidential credit card information will never be shared with any other company or third party.

We appreciate and respect that not all customers want to share information with other select companies. If you do not want The Reluctant Trading Experiment to share your customer information, please email us at:

or write us at: The Reluctant Trading Experiment Customer Service Dept. P.O. Box 335, Highland Park, IL 60035

After the 6-8 week time period it takes to process your request, your information will no longer be shared. When contacting us, please clearly state your request, including your name, mailing address, email address, and phone number.

It is important to understand that with some companies or online partners, your information must be shared in order to receive their services. By agreeing to share information, our customers may have the opportunity to participate in a wider array of services and offerings.



“Cookies” are small amounts of data that are stored on your computer. They find their way to your browser via a Web server. They sound friendly and helpful because they are. All the cookies we use are safe for your computer; they only store information used by the browser.  They cannot run code or access content on your computer.  They flag information about your activity on our Web site. This information helps us improve our site and make it friendlier and easier to use. We never use cookies to save passwords, credit card numbers or other highly confidential information. However, we may use them to provide enhanced online marketing based on your interests and preferences. For information on opting out of cookies, please click here

In addition, our website host has their own cookie policy.  To view their policy and for information on opting out, please click here.



We use Google Analytics on our web site to collect usage data, to analyze how users use the web site (including click patterns), and to provide advertisements to you on other websites.  Google Analytics gathers data on our behalf using cookies, log file data, and code which is embedded on our site.  We also use this information to help improve website usability.  Information that Google Analytics collects is transferred to them and stored securely on servers in the United States.  Google is committed to complying with applicable data protection laws.

To find out more about Google Analytics privacy policies or to opt out being tracked by Google Analytics across all websites, please click here.



We currently contract with several online partners to help manage and optimize our Internet business and communications. We use a third party to send emails that you have agreed to receive. Web cookies are used in those email messages and at our Web site to help us measure the effectiveness of those emails. You can opt out of this email cookie at any time by unsubscribing from The Reluctant Trading Experiment email mailing list.

We contract with a third-party service provider to place our advertising messages on this and other websites. This provider may collect anonymous information about your visits to our website, and your interaction with our products and services. They may also use information about your visits to this and other websites to target advertisements for goods and services. This anonymous information is collected through the use of a pixel tag, which is industry standard technology used by most major websites. They do not know the name, phone number, postal address, email address or any other personal information about the user because this information is made anonymous before it reaches the provider. If you prefer not to receive relevant banner advertising, please visit the NAI (Network Advertising Initiative) website, which allows for central opting out of all of its members’ cookies from a single opt-out page by clicking here. If you delete your cookies, use a different browser, or buy a new computer, you will need to renew your opt-out. You can also read more about online marketing practices and the technologies that support them by visiting the Network Advertising Initiative’s website, or by clicking here.

We occasionally use remarketing services to serve up ads on other sites to those who have visited our website in the past. Third-party vendors, including Google, serve these ads on sites across the Internet. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to your website. You can opt out of Google’s use of cookies by visiting Google’s Ads Settings. Alternatively, you can opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.



We do not knowingly accept personal information from any child under the age of 13; if it is brought to our attention that we have inadvertently received personal information from a child under 13 we will immediately remove all personal and identifiable information from our records, in compliance with the Children’s Online Privacy Protection Act of 1998.



We support and adhere to the guidelines and practices adopted by the Direct Marketing Association’s “Privacy Promise.” In so doing, we agree to comply with a customer’s requests to not share their information with other companies or to contact them for marketing purposes by postal mail, telephone or email.

If at any time, as a customer, you believe The Reluctant Trading Experiment is not committed to its Privacy Policy, please contact us. You may also contact the DMA’s Committee on Ethical Business Practices at



Efforts to bring new services, ideas and partners to benefit our customers may make it necessary to amend our Privacy Policy. If this occurs, we will post the new policy on our Web site and in our stores. Once posted, the new policy will go into effect immediately, replacing any previously stated policy.

Effective Date: May 25, 2018



If you have any questions regarding our Privacy Policy, we will do our best to answer them. Here’s how to contact us.


Customer Service Department


Email us here.


The Reluctant Trading Experiment Customer Service Dept. P.O. Box 335, Highland Park, IL 60035