Privacy Policy

Privacy Please

Thanks a bajillion for shopping at The Reluctant Trading Experiment. We take your privacy seriously. We’ve done our best to ensure the security and confidentiality of your transactions and communications with us. But we also want to make sure you understand how we do business so that there aren’t any surprises, cool?

Getting to Know You

When you make a purchase on, place an order on the phone with us, purchase from us in person, enter a contest, provide a product review or answer one of our surveys you might choose to give us basic information such as your name, mailing address, email address, zip code, phone number and credit card number.

If you shop with us on our website, we usually collect more information such as your internet service provider’s address, the name of the web page directing you and your clicks and activity on our site. We also take note of the purchases you have made in the past in order to better understand your unique customer preferences.

Why Do We Collect All This Stuff?

This info is used for several reasons. One, it helps us do our jobs better. If we can help show you stuff that you like better based on stuff that you liked in the past, that’s a better use of your time and ours, isn’t it?

The info also allows us to provide better customer service. It lets us send you an email to notify you of your order confirmation or a change to your order status. We can communicate new additions and special savings through email. Should a safety issue arise, if we have all of your relevant info, we can easily contact you to let you know if there are any issues.

We’re Not Going to Drive You Crazy

If you make a purchase or sign up for our email list we will notify you of new product intros and news through our emails. If you prefer to stop receiving stuff from The Reluctant Trading Experiment, it’s easy to shut it all off. To opt out of emails, you can unsubscribe directly from the email that was sent to you. Or just call us at 847.831.8825 or email us at

Shop Securely

About SSL Certificates
: When you make a purchase online, either a solid key or a locked padlock icon will appear in the lower right of your browser window. This icon indicates that your transaction session is secured through Secure Sockets Layer (SSL).

Information Sharing

When you make a purchase with us, your name and mailing address might be shared with other select companies whose products and services you might find useful. By helping to make these connections, we hope to introduce you to new products that are compatible with your interests and needs. We use discretion. If we feel a company isn’t of interest to us personally or isn’t of high quality standards, we will not participate in a sharing arrangement. Your email address and confidential credit card information will never be shared with any other company or third party.

We appreciate and respect that not all customers want to share information with other select companies. If you do not want The Reluctant Trading Experiment to share your customer information, please email us at: or write us at: The Reluctant Trading Experiment Customer Service Dept.P.O. Box 335, Highland Park, IL 60035

After the six to eight week time period it takes to process your request, your information will no longer be shared. When contacting us, please clearly state your request, including your name, mailing address, email address, and phone number.

It is important to understand that with some companies or online partners, your information must be shared in order to receive their services. By agreeing to share information, our customers may have the opportunity to participate in a wider array of services and offerings.


“Cookies” are small amounts of data that are stored on your computer. They find their way to your browser via a Web server. They sound friendly and helpful because they are. They flag information about your activity on our Web site. This information helps us improve our site and make it friendlier and easier to use. We never use cookies to save passwords, credit card numbers or other highly confidential information. However, we may use them to provide enhanced online marketing based on your interests and preferences.

Additional Online Information

We currently contract with several online partners to help manage and optimize our Internet business and communications. We use a third party to send emails that you have agreed to receive. Web cookies are used in those email messages and at our Web site to help us measure the effectiveness of those emails. You can opt out of this email cookie at any time by unsubscribing from The Reluctant Trading Experiment email mailing list.

We contract with a third-party service provider to place our advertising messages on this and other websites. This provider may collect anonymous information about your visits to our website, and your interaction with our products and services. They may also use information about your visits to this and other websites to target advertisements for goods and services. This anonymous information is collected through the use of a pixel tag, which is industry standard technology used by most major websites. They do not know the name, phone number, postal address, email address or any other personal information about the user because this information is made anonymous before it reaches the provider. If you prefer not to receive relevant banner advertising, please visit the NAI (Network Advertising Initiative) website, which allows for central opting out of all of its members’ cookies from a single opt-out page by clicking here. If you delete your cookies, use a different browser, or buy a new computer, you will need to renew your opt-out. You can also read more about online marketing practices and the technologies that support them by visiting the Network Advertising Initiative’s website, or by clicking here.

We occasionally use remarketing services to serve up ads on other sites to those who have visited our website in the past. Third-party vendors, including Google, serve these ads on sites across the Internet. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to your website. You can opt out of Google’s use of cookies by visiting Google’s Ads Settings. Alternatively, you can opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

A Privacy Promise

We support and adhere to the guidelines and practices adopted by the Direct Marketing Association’s “Privacy Promise.” In so doing, we agree to comply with a customer’s requests to not share their information with other companies or to contact them for marketing purposes by postal mail, telephone or email.

If at any time, as a customer, you believe The Reluctant Trading Experiment is not committed to its Privacy Policy, please contact us. You may also contact the DMA’s Committee on Ethical Business Practices at

Privacy Policy Updates

Efforts to bring new services, ideas and partners to benefit our customers may make it necessary to amend our Privacy Policy. If this occurs, we will post the new policy on our Web site and in our stores. Once posted, the new policy will go into effect immediately, replacing any previously stated policy.

Questions, Anyone?

If you have any questions regarding our Privacy Policy, we will do our best to answer them. Here’s how to contact us.


Customer Service Department


Email us here.

Mailing Address

The Reluctant Trading Experiment Customer Service Dept.P.O. Box 335, Highland Park, IL 60035


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