Hop, skip and really long jump to India

Posted on October 27, 2012 by Scott Eirinberg

It's time to pack your virtual bags. Leaving soon. Here's the itinerary.


10PM - Depart Chicago to London Flight Duration 7 hrs. 5 minutes

11:05 am arrival in London on Sunday, October 28

Layover 4 hours

London (LHR) → Doha, Qatar (DOH)
Flight duration 6 hours 40 minutes

London, 3:05 pm departure → Doha, Qatar (DOH)
12:45 am arrival in Qatar on Monday, October 29

Layover 1 hour 20 minutes

Doha, Qatar (DOH) 2:05 am departure
Doha, Qatar → Kozhikode, India (CCJ)

Flight duration 4 hours 10 minutes

8:45 am arrival in Kozhikode, India on Monday morning (I will be 10.5 hrs ahead)

Meet Divakar at airport, then drive 2.5 hours north to Kannur, India, where he lives.

Noon - ??? Try to stay awake as long as possible to adjust to the new time zone.

I better go pack my physical bags now.

Thank you.

Posted on October 26, 2012 by Scott Eirinberg

I just wanted to thank you for your overwhelming response to the announcement yesterday. I was really touched. I appreciate each and every one of your emails and words of support.

I have been very fortunate to have had the opportunity to travel to many different countries over the years with The Land of Nod. But the most amazing by far, was India. I have been there four times, though never down south to Kerala, a beautiful, tropical state.

Few Americans ever get the chance or have the desire to go to India. So I will be bringing you with in my virtual suitcase. Reluctant Pepper will be part travelogue, part extraordinary products, part oddball fun. It will be business as unusual.

I am not an expert on peppercorns or spices. But it doesn't take a genius to realize that Divakar's organic peppercorns are something special.

In order to be sure that additional spices are up to the same extraordinary level, I'm working with a top chef in Chicago to help maintain standards. I will not grow the product assortment just to grow it. I will only add spices if they are extraordinary. I don't care how long it takes.

I plan on sharing my learning experiences, photos, stories and observations with you as I visit the peppercorn plantations and spice markets of Kerala. We will all learn together.

I will be spending a lot of time with my good friend Divakar and his family. So I will also be fortunate enough to share some of those special experiences as well.

I leave tomorrow night at 10 pm. Since you'll be in my virtual suitcase, I'll be letting you know the itinerary soon. But this post is too long already, so it will have to wait until tomorrow. Thanks again and stay tuned.

Reluctantly - The Reluctant Trading Story Begins

Posted on October 25, 2012 by Scott Eirinberg
It started out as a favor to a friend. It turned into a business. Saturday it's taking me to India. If you've got some time, read the story. You can follow the trip here as I post daily. "Like" The Reluctant Trading Experiment on Facebook and follow me on Twitter to track my whereabouts as I make the 30+ hour journey to southwest India. I'll be trekking all over Kerala with my good friend Divakar. We'll be visiting the pepper plantations in the mountains and then heading down south to Kochi on the coast. We'll be learning about pepper and hunting down more extraordinary spices to add to the collection. It's a trip that's sure to be fun for kids, adults and gastroenterologists of all ages. Sign up for the email list and I'll make sure you're the first to find out all of the important stuff. Like when that amazing pepper goes on sale next month. Yes, I know Mom, it would probably be a good idea to start selling something soon, now that I put up this nice website.
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