The smell when I opend the bag is amazing. The suttle fragrance is wonderful. I grinded mine and the smell is phenomenal. Will add more after cookoff
So, I'm thinking, how different can cumin seed really be? So, I put some seeds from my Indian grocery store supply down (on the white counter) next to the recently arrived Reluctant Trading cumin seeds. Not much difference...they look the same. But then I stuck my nose in each of the jars...and wow, is there ever a difference. The Reluctant Trading cumin is incredibly fragrant...whereas my previous brand is just flat dull...no scent at all detected (and I store in an air-tight jar). A completely demonstrable difference in quality....spices are supposed to be fragrant, right? Well done RTC!