When I set up the contact page on Reluctant Trading, I added a section for those who are trying to "sue me, or worse, trying to sell me SEO services."
I listed the address of "The Evil Reluctant Trading Experiment," because of course they were confusing the two companies. I listed a fictional contact address for the Evil Reluctant Trading and its CEO, Boris Badenov. (Pictured right.)
Of course if you grew up watching cartoons like I did, you would have recognized Boris Badenov as the fictional character from the Rocky and Bullwinkle Show. According to Wikipedia, Badenov's name is a play on 16th-century Russian Tsar Boris Godunov ("bad enough" vs. "good enough.") He's a bad dude with an explosive temper.
Well, all of a sudden, I'm receiving mail at The (Good) Reluctant Trading Experiment addressed to CEO Boris Badenov. I'm sure Boris will enjoy using his new Capital One Spark Select Credit Card when I forward it to him in Pottsylvania.