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Reluctant Trading Story Video Goes Viral

Posted on January 27, 2014 by Scott Eirinberg
"The Reluctant Trading Experiment Story"
Directed by Barton Landsman

 

This past week, The Reluctant Trading Story video that I made with my friend Barton Landsman suddenly went viral. Up until Sunday, it had 2,500 views. In a few days it jumped to over 85,000 views and counting. If you want to read the backstory to the commercial, I thought I'd post a few links to the old blogs. The Reluctant Hollywood Video Back Story – July 22, 2012 LA Pepper Shoot Photos – March 19, 2012 The Reluctant Pepper Goes Hollywood – February 28, 2012 If you want to buy some of that life changing pepper, click here.

I'm excited and grateful for all of the talented people who worked on the video. I thought I'd post the credits again.

CREDITS
Barton Landsman -- Director
Untitled, Inc. -- Production Company
Christopher Broyles -- Producer
Greg Schultz -- Producer
Noah Smith -- Production Coordinator
Corey Walter -- Director of Photography
Lucas Deans -- 1st AC
Bruce Perlman -- Sound
John Maynard -- Sound
Ron Sherouse -- Boom
Joe Watts -- Art Director
James Toth -- Art Director
Chad McKnight/House -- Casting
Scott Eirinberg -- Himself
Abhi Trivedi -- Actor
Mona Sishodia -- Actor
Nirali Shastri-Hill -- Actor
Shay Naqvi -- Actor
Cale Hanks -- Locations
Danelle Davenport -- Locations
Jodie Burke -- Scouting/Special Thanks
Clayton Hemmert -- Editor
Crew Cuts -- Edit/Sound/VFX
Justin Roberts -- Music Intro
Keslow Camera -- Camera
Julienne Guffain -- Sound Mixer
Ian Glaum -- Visual Effects
Eric Schwalbe -- Visual Effects
Josh Weiss -- Visual Effects
Chris Ryan/Nice Shoes -- Colorist

The Story Behind The Reluctant Trading Hollywood Viral Video

Posted on July 22, 2013 by Scott Eirinberg
"The Reluctant Trading Experiment Story"
Directed by Barton Landsman

Last Thanksgiving, I was catching up with my college friend, Barton Landsman, over coffee at a local diner. When he asked what I was doing, I told him the story about Divakar, my trip to India and how I reluctantly found myself in the spice business. Barton seemed interested and kept asking questions. Before long, he asked if he could make a little film about the story. I was flattered.

Barton is a super talented TV commercial director working out of New York and L.A. But I didn’t really take his directing offer seriously. Barton works for companies with big budgets and short memorable names like ESPN and Sony. That was two strikes against me.

Barton told me not to worry. (That's like telling a grasshopper not to jump.) He told me that we could just make a short film, run it online and see if we could get it to go viral. He loved the story and thought it would be fun to bring it to life. While I was momentarily disappointed that he wasn’t going to cast Ben Affleck in my role and then run the spot during the Super Bowl, I got over it.

Director Barton Landsman directing The Reluctant Trading Story viral video.

A few months later, I found myself in Hollywood shooting the film with Barton. It was the real deal. There were Indian actors in traditional attire. Sound guys. Even a lush jungle that looked like India - crazy. The last time Barton and I worked together on a commercial was in Mr. White’s ad class at the University of Illinois in 1987. It was a blast to work together again.

I want to thank the cast, crew and everybody else who touched the spot. In the words of the actor who played Divakar, "Too good! Too good!" I'd be remiss without thanking the real Divakar in India for having such a good sense of humor. So glad that you sent that original sample of peppercorns. And, of course, a very special thanks to Barton who had the vision for the concept from the start. Thank you for never being the least bit reluctant even when I was at my most reluctant. If you liked this post, you might want to sign up for the newsletter. 

Actors Abhi Trivedi and Mona Sishodia for Reluctant Trading.

CREDITS
Barton Landsman -- Director
Untitled, Inc. -- Production Company
Christopher Broyles -- Producer
Greg Schultz -- Producer
Noah Smith -- Production Coordinator
Corey Walter -- Director of Photography
Lucas Deans -- 1st AC
Bruce Perlman -- Sound
John Maynard -- Sound
Ron Sherouse -- Boom
Joe Watts -- Art Director
James Toth -- Art Director
Chad McKnight/House -- Casting
Scott Eirinberg -- Himself
Abhi Trivedi -- Actor
Mona Sishodia -- Actor
Nirali Shastri-Hill -- Actor
Shay Naqvi -- Actor
Cale Hanks -- Locations
Danelle Davenport -- Locations
Jodie Burke -- Scouting/Special Thanks
Clayton Hemmert -- Editor
Crew Cuts -- Edit/Sound/VFX
Justin Roberts -- Music Intro
Keslow Camera -- Camera
Julienne Guffain -- Sound Mixer
Ian Glaum -- Visual Effects
Eric Schwalbe -- Visual Effects
Josh Weiss -- Visual Effects
Chris Ryan/Nice Shoes -- Colorist

Funny man actor Abhi Trivedi played my friend Divakar.

Actor Nirali Shastri-Hill and Director Barton Landsman for Reluctant Trading

Actor Abhi Trivedi convincing me about the peppercorns for Reluctant Trading

The Reluctant Trading Experiment on set in Pasadena

The Cast of The Reluctant Trading Experiment Story.

My buddy Director Barton Landsman at the Reluctant Trading Experiment Viral Video Shoot.

Photos from The Reluctant Trading Viral Video Shoot

Posted on March 14, 2013 by Scott Eirinberg

Last week I went to LA to shoot a commercial/short film/viral video. Sheesh, I'm not sure what to call it. It's a little comedy commercial that my director friend Barton Landsman shot that tells The Reluctant Trading Experiment story. Going to run it here, YouTube and on next year's Super Bowl. The idea is that the video will take on a life of its own, go viral and lead to so many orders that India will run out of peppercorns. The film is now with the editor. (Client approval process could take awhile, so I'll let you know when it's done.) I had a blast last week and felt lucky to work with such a talented cast and crew. Everyone made me feel so comfortable during my first acting job. A very special thanks to Barton. 

You can see the viral video here. It had 80,000 views in just three days.

 
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